Digital Watermark For better sort-capability and a functioning circular economy

Why?

Circular economy - that's our mission behind the HolyGrail 2.0 initiative. Together with many partners, we are developing a smart packaging design that takes the sort-capability and traceability of discarded plastic packaging to a new level.

Sustainable!

The "digital watermark" integrated into the whole packaging enables the machines in the sorting plants and the consumer to find out more information about the packaging via an app on their smartphone. In this way, sorting plants can differentiate between food packaging and packaging for chemicals, for example, and sort them separately according to their intended use. In the future, this will simplify the production of food-grade plastic granules from mechanically recycled material. The aim is to be able to use the recyclate for food packaging.

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Product sample images

Smart packaging design sample from Spies for tracing discarded plastic packaging
[Translate to Englisch:] Unterboden einer Digital Watermark Kunststoffverpackung
Universally applicable transparent plastic lid made from mechanically recycled material

ONE SOLUTION, MANY FORMS!

We make the part geometry requirements & individually.

FEATURES OF THE DIGITAL WATERMARK TECHNOLOGY ADVANTAGES

Bits-Symbol
Smart packaging design

Invisible code with packaging information

Crosshair
No restrictions in design

Code can be inserted in the print image or over the full surface

scissor
100% scannability

Also readable if damaged, pressed and altered

Leaf within a circle of arrows
Supporting the circular economy

Sorting and tracing of disposed plastic packaging according to type.

Infinity symbol with arrowhead
Ensuring the purity of the recyclate
Smartphone
Code also readable by the end consumer via app

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Certificates

Quality black on white

Kontakt-/Musteranfrage

The picture shows the head of research & development and business develepment.

Guido PöhlsHead of Research & Development and Business Development

P +49 5422 9411-1523
F +49 5422 9411-49
g.poehls(at)spies-packaging.com

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